a closer look |
As my partnership with IBM comes to a close, I thought it would be appropriate to incorporate the voice of someone who I have always regarded as a force of nature here in the blogosphere. As such, I’d like to introduce Christina Topacio of the fashion + lifestyle blog Profresh Style as she dishes some no-nonsense commentary on the future of the digital age and it’s impact on fashion and business… Tell us a bit about your background.  I’m a Community Manager working for JWALK in midtown, got the job based off my experience of being a blogger for the past five years. I love it, everything social. It’s my generation, it’s what I breathe. How exciting is it to know that only a small portion of society actually knows how the world of social works? I couldn’t of asked for a better industry to work my way into.  What are your thoughts on blogging? How is it evolved since you first started Profresh Style? Blogging is a hot/cold topic for me. I go back and forth between hating my blog and absolutely loving it. For the most party, I love my readers. My blog, not so much. But it seems it’s the only way to have a conversation with strangers…  To have a blog about my life and open up to these awesome individuals. It’s a conversation, it’s a clique, it’s a really open clique, cooler than the cool-kid table. I started Profresh Style as a rolodex of my style but I knew that wouldn’t never be just it. I love video, I love writing. All these components became aspects of what I wanted my voice to be on PS. However, it’s not always done with other bloggers. Most bloggers stay within a bubble. Hey, it’s why they are successful right? But I’m not worried about success. I taught myself what I know and now have a kick-ass job because of it. At least when my blog dies, I won’t have to start all over again because I wasted time writing a blog that wouldn’t go anywhere. I worry about blogs that don’t evolve. Sterling Style did that wonderfully. Taylor turned her blog into a central world for the glitter, the pretty, the fun and the girly - Glitter Guide is a huge success now. But most blogs won’t turn out that way. They will turn into dead space. I genuinely feel that blogs can’t just be about outfits. At the end of it all, who cares? Or maybe that’s just my opinion. But I believe in the power of evolution. So, evolve I will.  How often do you use social media? Have you used it on the job? How much have an increase in social media engagement have you seen in brands? Social media is a requirement and no brand can truly succeed without it now. Now that I get to see both sides of it: both brand and blogger, I have a 360 degree view of how this all works. Using social media as a daily aspect of a brand, of a blog or of a business is so important. And if you don’t jump on the train, expect your business to tank in a year. It’s just the way the world works now. Claim that Twitter handle now! How do you think the digital age is influencing fashion and business? How necessary is it? The exciting part about digital space is that brands are having so much more fun being a part of a digital age. There’s no more traditionalism. It’s about being the NEW, the HOT SHIT, the BEST at whatever it is they do. And they can do that in 5 seconds depending on an approval of a tweet, a Facebook post, a video or photo album. The evolution of the internet has given us a voyeuristic vantage point, both as a consumer and a brand. So now any brand can become the new HOT SHIT simply by evolving their social footprint. Pretty fucking cool.  As a fashion-driven consumer, what advice would you give to to brands in regards to their use of social media marketing? How much of it actually convinces you to purchase? Be real. Oh man, be sooo real. All a consumer wants is a pretty truth. Denying a consumer of value in a beautiful space is like telling the consumer they don’t matter enough. Working for JWALK has helped me see the side of brands - What they need, what they want, what they crave. I get to help them tell how to communicate to my generation, an ever-consuming generation. I don’t care what it is, if you have a smart angle with a social perspective, I’ll buy whatever it is you’re selling me.  How would you define Smarter Commerce? Smarter Commerce to me means being able to differentiate between the shit and the real thing. As a digital consumer, we’re fed things all day long, whether on our Twitter feed or via a friend’s facebook post - especially in a blogger space. We’re fed things all day long. But being able to see the pure identity from the brand to a completed purchase would be considered a successful campaign. And if you can convince a consumer to purchase whatever product or service you’re offering with a pure identity, it’s a golden egg. For consumers, it’s about being knowledgeable of what’s out there, the history, the reasoning, the purpose.  Images via Profresh Style + tumblr ———————————————————————————————— like what you see? link up with christina by checking out profresh style here:   http://www.profreshstyle.com/ High-res

As my partnership with IBM comes to a close, I thought it would be appropriate to incorporate the voice of someone who I have always regarded as a force of nature here in the blogosphere. As such, I’d like to introduce Christina Topacio of the fashion + lifestyle blog Profresh Style as she dishes some no-nonsense commentary on the future of the digital age and it’s impact on fashion and business…

Tell us a bit about your background. 

I’m a Community Manager working for JWALK in midtown, got the job based off my experience of being a blogger for the past five years. I love it, everything social. It’s my generation, it’s what I breathe. How exciting is it to know that only a small portion of society actually knows how the world of social works? I couldn’t of asked for a better industry to work my way into. 

What are your thoughts on blogging? How is it evolved since you first started Profresh Style?

Blogging is a hot/cold topic for me. I go back and forth between hating my blog and absolutely loving it. For the most party, I love my readers. My blog, not so much. But it seems it’s the only way to have a conversation with strangers…  To have a blog about my life and open up to these awesome individuals. It’s a conversation, it’s a clique, it’s a really open clique, cooler than the cool-kid table. I started Profresh Style as a rolodex of my style but I knew that wouldn’t never be just it. I love video, I love writing. All these components became aspects of what I wanted my voice to be on PS.
However, it’s not always done with other bloggers. Most bloggers stay within a bubble. Hey, it’s why they are successful right? But I’m not worried about success. I taught myself what I know and now have a kick-ass job because of it. At least when my blog dies, I won’t have to start all over again because I wasted time writing a blog that wouldn’t go anywhere. I worry about blogs that don’t evolve. Sterling Style did that wonderfully. Taylor turned her blog into a central world for the glitter, the pretty, the fun and the girly - Glitter Guide is a huge success now. But most blogs won’t turn out that way. They will turn into dead space. I genuinely feel that blogs can’t just be about outfits. At the end of it all, who cares? Or maybe that’s just my opinion. But I believe in the power of evolution. So, evolve I will. 
How often do you use social media? Have you used it on the job? How much have an increase in social media engagement have you seen in brands?

Social media is a requirement and no brand can truly succeed without it now. Now that I get to see both sides of it: both brand and blogger, I have a 360 degree view of how this all works. Using social media as a daily aspect of a brand, of a blog or of a business is so important. And if you don’t jump on the train, expect your business to tank in a year. It’s just the way the world works now. Claim that Twitter handle now!

How do you think the digital age is influencing fashion and business? How necessary is it?

The exciting part about digital space is that brands are having so much more fun being a part of a digital age. There’s no more traditionalism. It’s about being the NEW, the HOT SHIT, the BEST at whatever it is they do. And they can do that in 5 seconds depending on an approval of a tweet, a Facebook post, a video or photo album. The evolution of the internet has given us a voyeuristic vantage point, both as a consumer and a brand. So now any brand can become the new HOT SHIT simply by evolving their social footprint. Pretty fucking cool. 

As a fashion-driven consumer, what advice would you give to to brands in regards to their use of social media marketing? How much of it actually convinces you to purchase?

Be real. Oh man, be sooo real. All a consumer wants is a pretty truth. Denying a consumer of value in a beautiful space is like telling the consumer they don’t matter enough. Working for JWALK has helped me see the side of brands - What they need, what they want, what they crave. I get to help them tell how to communicate to my generation, an ever-consuming generation. I don’t care what it is, if you have a smart angle with a social perspective, I’ll buy whatever it is you’re selling me. 

How would you define Smarter Commerce?

Smarter Commerce to me means being able to differentiate between the shit and the real thing. As a digital consumer, we’re fed things all day long, whether on our Twitter feed or via a friend’s facebook post - especially in a blogger space. We’re fed things all day long. But being able to see the pure identity from the brand to a completed purchase would be considered a successful campaign. And if you can convince a consumer to purchase whatever product or service you’re offering with a pure identity, it’s a golden egg. For consumers, it’s about being knowledgeable of what’s out there, the history, the reasoning, the purpose. 

Images via Profresh Style + tumblr

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like what you see? link up with christina by checking out profresh style here:  

http://www.profreshstyle.com/

Tell us about your artistic endeavors. I started taking art classes when I was 14 and have always appreciated art and design.  I stepped away for a while after college, but launching the collection has allowed me to bring together both my love of design and my business experience.     What inspires you and your design aesthetic? My mood boards are filled with inspiration from my travels, art and architecture.  I love taking this inspiration and translating it in a way that reflects my clean, modern design aesthetic. Also, my time living in both London and New York has definitely inspired me to create designs that are urban, yet sophisticated.  What appeals to you most about shoes?  I think shoes are empowering and that has always been a key theme behind the brand – giving women shoes that make them feel strong and powerful.  Have you had experience designing clothes? What do you believe are the primary differences, in terms of process, when it comes to designing clothing and accessories?  No, I don’t have any experience designing clothes – although I did make clothes for my Barbie as a child – but I don’t think that counts!  Do you have plans to have COYE NOKES become a lifestyle brand?    As we continue to grow, I expect that we will expand the collection and even begin to look at other categories.  For now, I’m excited about the growth in our footwear business and am looking ahead to great things for 2013. Is there any connective element that makes each of your collections cohesive?  My design aesthetic is modern and fresh – with clean, architectural lines.  This aesthetic is definitely a connective element that ties everything together. How have your designs and process evolved since your first collection?  I am far more comfortable taking design risks than I was in my first collection.  The evolution of the collection is really a reflection of my personal growth through the process and my own personal willingness to take risks. Who is the COYE NOKES woman? Modern, global and sophisticated.  She is a powerful woman on the move. What do you consider your specialty? Why? Footwear that combines fashion and function – it has always been important to me to get around the city without worrying about my footwear choice.              What advice do you have for those looking to break into accessories design? It’s definitely important to have a vision that you’re passionate about -  It is a competitive business, but is always open to new ideas and creativity. “We make our shoes for the modern girl on the move – passionate, ambitious with a global edge and fresh style. After years of searching for the perfect shoe ourselves, we understand the importance of combining fashion and function in an inspiring yet practical way.”  —————————————————————————————————— THE STYLE LINE’S FAVORITE HIGHLIGHTS FROM THE COYE NOKES FALL/WINTER 2012 COLLECTION:  —————————————————————————————————— for more information on coye nokes and to shop her shoes please visit: http://shop.coyenokes.com/  High-res

Tell us about your artistic endeavors.

I started taking art classes when I was 14 and have always appreciated art and design.  I stepped away for a while after college, but launching the collection has allowed me to bring together both my love of design and my business experience.    

What inspires you and your design aesthetic?

My mood boards are filled with inspiration from my travels, art and architecture.  I love taking this inspiration and translating it in a way that reflects my clean, modern design aesthetic. Also, my time living in both London and New York has definitely inspired me to create designs that are urban, yet sophisticated. 

What appeals to you most about shoes? 

I think shoes are empowering and that has always been a key theme behind the brand – giving women shoes that make them feel strong and powerful. 

Have you had experience designing clothes? What do you believe are the primary differences, in terms of process, when it comes to designing clothing and accessories? 

No, I don’t have any experience designing clothes – although I did make clothes for my Barbie as a child – but I don’t think that counts! 

Do you have plans to have COYE NOKES become a lifestyle brand?   

As we continue to grow, I expect that we will expand the collection and even begin to look at other categories.  For now, I’m excited about the growth in our footwear business and am looking ahead to great things for 2013.

Is there any connective element that makes each of your collections cohesive? 

My design aesthetic is modern and fresh – with clean, architectural lines.  This aesthetic is definitely a connective element that ties everything together.

How have your designs and process evolved since your first collection? 

I am far more comfortable taking design risks than I was in my first collection.  The evolution of the collection is really a reflection of my personal growth through the process and my own personal willingness to take risks.

Who is the COYE NOKES woman?

Modern, global and sophisticated.  She is a powerful woman on the move.

What do you consider your specialty? Why?

Footwear that combines fashion and function – it has always been important to me to get around the city without worrying about my footwear choice.             

What advice do you have for those looking to break into accessories design?

It’s definitely important to have a vision that you’re passionate about -  It is a competitive business, but is always open to new ideas and creativity.

“We make our shoes for the modern girl on the move – passionate, ambitious with a global edge and fresh style. After years of searching for the perfect shoe ourselves, we understand the importance of combining fashion and function in an inspiring yet practical way.”

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THE STYLE LINE’S FAVORITE HIGHLIGHTS FROM THE COYE NOKES FALL/WINTER 2012 COLLECTION:

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for more information on coye nokes and to shop her shoes please visit:

http://shop.coyenokes.com/ 

Recent Univeristy of Westminster graduate and emerging fashion designer Meera Sharma proves to have become a jill of all trades as she also considers herself to be an avid fashion blogger and budding journalist. Having already been featured in esteemed sources including TATLER and WGSN, it’s no doubt that Miss Sharma has established a presence for herself with her distinct aesthetic vision. However, The Style Line wanted to delve in a little further and find out more about Meera’s design process, endeavors and hopes for the future. 

Tell us about your artistic endeavors.

My artistic endeavors usually consist of designing and if I am not designing then I do enjoy blogging and writing. My main achievement this year however is certainly creating my graduate collection and having my runway show! 

How would you describe your design process?

My design process usually consists of finding inspiration, which can come in the form of a picture, or an item of clothing for example, and then developing it further by toiling on the stand with fabric and other materials.  

What inspires you? How would you describe your aesthetic?

I can be inspired by a variety of things, anything from a picture, an item of clothing or even a movie. Take my graduate collection, for it comic books and the idea of the female superhero inspired me. 

My aesthetic is that I like to use contrasts in fabrics, so tough fabrics mixed with softer fabrics e.g. sheer fabrics and leathers. I also like to make sure that my garments can be worn in a selection of ways, which is what I developed further into my graduate collection by using straps. 

Can you give us some background on your senior collection?

My graduate collection was based on the female superhero, who to me is the ultimate woman; she is powerful, sexy and not afraid to stand up for what is right. My collection looked at the contrasts in the female superhero’s life, which was portrayed via the contrasting fabrics – leathers, plastics and sheer fabrics. I also developed this idea further with the cut outs in the fabrics that showed the two layers to her life. 

The garments feature leather straps allowing them to be styled in a number of ways. The more you pull the straps the more the garment changes shape a bit like how a superhero changes their outfit!  

What would you consider your specialty? Why? 

My specialty is certainly in womenswear more so ready to wear. I do like to design clothing that can be styled in a variety of ways and I like to work with a variety of fabrics, I don’t like to limit my creativity by using only a selection of fabrics. I also enjoy screen print and usually feature a print design in my garments. In my graduate collection I opted for a subtle print to add to the powerful vibe of the collection.  

What advice do you have for emerging fashion designers?

You really need to work hard to get your name out there as there are so many upcoming fashion designers. It is good to network and with the Internet and variety of social networking sites out there it is much easier to make yourself heard.

Ultimately though just keep working hard and be true to yourself. Working in fashion is hard work and not as glamorous as people often perceive but if you enjoy it then its well worth it! 

Having developed a new-found affinity to all that is denim, I was honored and overjoyed to have visited the VIGOSS USA showroom on not one but TWO occassions. Having recently graced the pages of coveted magazine Teen Vogue and crowning honorary it-girl Sky Ferreira as the face of their F/W 2012 campaign,  it’s obvious that VIGOSS has made it clear that they are the epitome of downtown chic. Keep your eyes peeled and wallets open -Owning a pair of these jeans should be at the top of your fashion to-do list! As such, The Style Line caught up with President of Sales, Erika Shulman to discuss what makes VIGOSS USA tick as well as the company’s aspirations.

How would you describe VIGOSS USA as a brand?

Confident. Edgy. Provocative. Vigoss USA is famous for premium skinny jeans with a huge assortment of textures, colors and prints. 

How do you distinguish yourselves as a brand in the ever-growing denim industry?

Innovation and detail set VIGOSS USA apart from other brands of jeans on the market today. 

At VIGOSS USA, we use innovative wash methods and techniques such as laser printing and coating processes to give our denim a unique look. Our jeans also have premium details like leather-backed buttons, interior finished seams, and lined back pockets. Because we have our own factory, we are able to deliver  premium jeans—that typically cost over $200 —for under $100.

Tell us a bit about your design process. 

We seek inspiration from photography, art, design, film, music and street culture and then translate this artistic energy into silhouettes, finishing techniques and washes.

What do you consider the brand’s great accomplishment thus far?

We have spent a lot of time developing our fit so it can be worn by a broad range of customers in all sizes and shapes.  Most women are looking for jeans with the perfect fit when shopping. Our fit created specifically for women has set us apart in the marketplace.

The beautiful FW 2012 Lookbook campaign features Sky Ferreira, why do you feel Sky embodies the spirit of the brand?

We were drawn to Sky Ferreira because of her confidence and unique, downtown look.  We wanted someone who embodied the edgy, provocative Vigoss aesthetic.

Who is the VIGOSS USA girl?

The VIGOSS girl is a trendsetter—confident and original. Very fashion savvy, she demands quality and craftsmanship. 

The Style Line is extremely happy to present the much anticipated interview with Cally Rieman founder and creative chief of emerging brand KAL RIEMAN. Now I know what you may be thinking, why debut a F/W 2012 collection  in the dead of summer? I like to think of it as taking a vacation via the internet and going to a place where luscious leathers and cuddly autumnal tones are welcomed alike. But to give you the best of both worlds, along with debuting some of Cally’s F/W 2012 pieces, Cally discusses her S/S 2012 collection, along with her endeavors, hopes and dreams.

Tell us a bit about your artistic endeavors.

Running a business is one, big artistic endeavor.  Besides the design process, it take much creative effort to build a brand, execute photo shoots, present the brand to buyers and customers, create a website, and take care of all the business matters associated with it.

All of my energy goes into this process.  It is a bit overwhelming at times, but nonetheless exciting.

How did your experiences contribute to the birth of KAL RIEMAN?

By chance, I wound up working in men’s wear for the first 5 years of my career in fashion.  It taught me a great deal about tailoring and wardrobe building, because those are the foundations of men’s wear.  I realized that those principals could apply to a women’s collection and make it more sound, viable, and long-lasting.  

How would you describe KAL RIEMAN as a brand? 

KAL RIEMAN, Inc. creates ready-to-wear, women’s clothing, designed and tailored for successful, cultured women. The collection of styles is sold in high-end retail establishments and directly to private clients, focusing on women ages 30 to 50 who are  seeking unique and original  wardrobe essentials grounded in classics.

The company distinguishes itself from  competitors with foundational, tailored, suit separates and designs that are at once timeless and fashion forward.  KAL RIEMAN is committed to creating beautiful, structured garments that will be staples of our clients’ wardrobes for  many years.

Tell us a bit about your design process. 

It starts with a feeling or a gesture—an attitude, if you will.  That is often provoked from an image found in art, music, an old photograph.  

For Spring 2012, that image was a photograph of Jean-Michel Basquait by Nicholas Taylor 

From there we begin to look at fabrics with this idea in mind and start building a board of fabrics for the collection.  Simultaneously, we research the color palette and typically go through at least 30 colors before we decide what works.  Our inspiration board changes on a daily basis, but is always in front of us.  We put things on the board and within a week, we know if they “work” or not.  It is a really fun and exciting evolution of a feeling.

What do you consider the brand’s great accomplishment thus far?

KR’s greatest accomplishment so far has been are connection with our clients.  It is a very personal relationship and we have developed very strong relationships with our stores and our private customers.  By holding trunk shows, I have had the opportunity to get to know these women, find out about their lives, hear what they like or “need” or what they are looking for, and to watch them react to the collection.  It is amazing to watch each one of them adapt the collection to their own style; to select the pieces that fit their personality and lifestyle.  It has been a great lesson and a heart-warming experience.  

Would you say your personal style influences KAL RIEMAN?

Absolutely.  The Tomgirl that I am runs through this collection at all times.  That and my Libra self.  A continued effort to find the balance between masculine and feminine, between structured and unstructured, between art and wearability.

Who is the KAL RIEMAN woman?

The Kal Rieman woman is confident, assertive, and direct.  She is cool without being cold, forthright without being in your face, and smart without being a know it all.  She knows how to enter a room and her effortless grace is noticed by all.

The marriage between photography and illustration have been taken to a whole new level with the creation of mixed media project entitled BryJins. Despite being, relatively new to the scene, coveted fashion companies including Nasty Gal have taken notice of this dynamic duo and their ability to seamlessly co-exsist despite living a world away from one another! Intrigued? You should be. The Style Line was lucky enough to have fashion photographer Bryant Eslava and illustrator Haejin Bae invite us into their colorful and uniquely executed world and prove that a little imagination goes along way.

How, when and why did you first become interested in photography and illustration?

BE: I was always inspired by photography but at the age of 16 I picked up my professional camera and things took off from there. I became interested in photography because I’m really bad at remembering things, so photographs are always there to refresh my mind.

HB:  I always liked drawing models’ pictures since I was a child. When I see their pictures, I get inspirations and draw them.

Tell us about your recent artistic endeavors.

BE: I’ve just been shooting for brands and magazines lately. SPIN, Nylon, Tumblr, PUMA, and others that will soon be released.

HB: I practice drawing and try to keep myself in a good condition. Sometimes I listen to music and watch dramas for refreshment.

How did you two meet? What brought about the project Bryjins?

BE: I came across Hajin Bae’s work through Tumblr Radar. I remember one day I saw one of her illustrations and immediately followed her blog. After a while of seeing more of her newest work I contacted her to tell her I enjoyed what she was doing. That same day she made one of my photos as an illustration, I shared it on Instagram and on my blog and people immediately responded with great feedback. So that’s where we started the project Bryjin’s. 

HB: Bryant sent me a mail that he wanted to collaborate with me. After reading that mail, I started illustrations with his fashion photos. He saw those illustrations and suggested ‘Bryjins.’

What is a Bryjin?

BE: Bryjin is a mix of Bryant and Hajin (our first name) and basically the baby of our work together. When you come across a Bryjin you will see a fashion photograph with some illustration on it.

HB: Inspiration, fashion, art, and beauty!

What are your future hopes for this project?

BE: We’re not sure what to expect right now. We’ve already received emails from people asking if they can buy prints. At this time we don’t plan on selling any merch, perhaps in the future. We just want to keep making Art.

HB: I hope many people to get their own inspiration through Bryjins project. When they see our collaboration, I hope them to immediately notice: “Ah, these is Bryjins!” After all, I want to make goods with this project!

What inspires each of your photographic and illustrative styles?

BE: I’m a big fan of colors, tones, and light. I always try to put all of these together in my photographs so they last forever. I’m a big Helmut Newton fan. In fact, I have his film “Helmut by June” and it’s Newton working in the 1990’s. The way he captured the light and posed his models is very inspiring.

HB: Bryant’s photos are nice. Not only the pictures of models, the pictures of his own life also give me huge inspiration. I just put my own life in his pictures.

Emerging designer New York City designer Amy Claire McCormick Vokey has created a brand that is well on it’s way to reaching the highest level of recognition in regards to contemporary fashion design. The versatility, distinct quality and integrity of Amy’s design aesthetic is truly what sets her a part and as such I caught up with the budding talent to discuss her endeavors, aspirations, design process and overall hopes for the future.

Tell us a bit about your artistic endeavors.

I love to work with my hands. Whether it be cooking, painting, draping fabric or photography, I love to put pieces together creatively and I try to do that everyday in one way or another.

What is the AMYCLAIRE brand all about? 

Mixing art and fashion. Creating beautiful clothing that is simple, elegant and makes you feel sexy with ease.

How would you describe your design process?

The artwork and color palette are the first steps to every collection. Once we have those in place, the draping and pattern work begins.

What inspires you? If we were to peak at your inspiration/mood board what would images or ideas we most likely see?

Other artist’s work, photography and paintings mainly as well as my life and travel. Fall ‘12 is based around Edward Weston’s Nudes and Dunes series mixed with 20,000 Leagues Under the Sea. There are prints of Weston’s photographs, underwater images of sea life, Monterey’s Canary Row among magazine tears and fabric swatches.

Who is the AMYCLAIRE woman? 

She is someone who equally likes fashion and comfort. Who likes to feel and look great while having to put very little into the daily thoughts of her wardrobe and

can throw on a simple while elegantly printed AMYCLAIRE dress and have the confidence to go about her day.

Where do you hope to see AMYCLAIRE in the next year?

In many more stores and magazines.

What do you consider your biggest accomplishment thus far?

Every day is an accomplishment - pulling collections together, handling production, finding inspiration…we have a very small team and do multiple things at once

so every day is a challenge. Making it to wear we are is fantastic to me.

If you could elect anyone to be the spokesmodel/person for AMYCLAIRE who would you choose and why?

Daria Werbowy. She is absolutely beautiful and I have always really liked her work.

What is your number one motto in life?

Don’t sweat the small stuff. 

Believe me when I say, that I feel truly honored that the The Style Line has reached a level of immense recognition and has been able to maintain an international readership. Since it’s inception, for me, it has and continues to be extremely rewarding to interact and engage with not only my readers but with those I interview. With this in mind, I would like to introduce fashion blogger and previous interviewee  Daniella Robins, who has inspired me tremendously ever since we began communicating. Aside from being bloggers and fashion enthusiasts, Daniella and I share another defining characteristic in common - We have both battled life-affecting illnesses and have used fashion/the arts as a creative outlet to channel our emotions and frustrations. However, this is not about me or my story. This is about showcasing a remarkable young lady, who despite the odds and the extreme lack of energy (as you will read more about below) learned to be courageous from the start and has used fashion as way to make it through. 

How, when and why did you first get into fashion? 

Well I’ve been interested in clothes ever since I can remember and have always been strong minded when it came to choosing what I wanted to wear. Though I strongly got into clothes and fashion when I was diagnosed with M.E or as some call it Chronic Fatigue Syndrome.  

I know that you’re battling a chronic illness, can you tell us a bit about your background? 

Well I was diagnosed when I was 11 years old though it wasn’t as simple as just “Oh she’s got M.E.” I was in and out of hospital for roughly nine months as the doctors had no clue to what was wrong with me. They went through almost every illness there was and even accused me of making it up, forcing me to do things that my body wasn’t physically capable of as I was to weak and in too much pain that in the end I ended up in a wheelchair, fed through a nasal tube, weighed 3 stone and was completely bed ridden. I was treated awfully and at the end of the day was just a scared 11 year old little girl. Finally my parents were able to take to someone private who diagnosed me with M.E and helped me to slowly get better and also helped in teaching me how to live with it.  

You have mentioned that fashion has been your outlet for coping with this disease. Can you explain how? 

There are so many reasons why fashion has helped me. It takes me away from the illness, its helped in giving me a new identity, yes the illness is a big part of who I am but its not everything I am.  I wake up and feel ill every day and if i use the small bits of energy I have to look well and to look the complete opposite to what I’m actually feeling inside, well that all just goes to making me feel better and why shouldn’t I let myself have that.  

Do you have any other creative outlets? 

My blog is a huge outlet for me,its one of the main things that gives me purpose everyday, something I can truly focus on. I have lots of interests, loves and joys but as far as coping outlets are concerned, everything fashion and style is the only thing that there is

 

Where do you see yourself in five years? 

In five years time I hope to see myself a lot healthier, hopefully had some experience of living in a city (as I live in a small town, that doesn’t have the same fashion advantages that living in a city would have) hopefully of done some stylist work,as thats one of the main things I would love to be able to do and for my blog to of continued growing. Of course the main place I’d like to see myself in is a happy place surrounded by my family and the people I love most.  

How has fashion made you stronger? Fashion has saved me in many ways! Fashion has saved me from giving up hope and saved me because its opened me up to so many things that I wouldn’t of thought possible from the comfort of my bed, where I spend so much of my time. I thank God and my angels every day that fashion has become so accessible for those who aren’t able to be directly involved within the fashion industry.  

What would you say to those who are in the same boat as you? How can fashion and the arts serve as a guide to those dealing with similar circumstances? 

What ever it is you’re into make that your focus. Let it be the first thing you think of and the last and whether you write about it, take photos of it, draw it or simply just look and admire it never forget that visualization is everything and I truly believe that. Let what you love and have a passion for be what defines you not a diagnosis.  

What is your motto in life?  [I have a few:] “Always hope for the best but expect the worst,” “That’s Life.” and positive visualization- these are key.

If you’re a regular follower, you’ve probably noticed the recent influx of my personal style posts all having to do with the brand ADDISON… and I can explain. It’s simple really, I’m obsessed. Not only with the gorgeous and on-trend clothing, but with the aesthetic, mission statement and the girls behind this inspiring brand. ADDISON is the epitome of  perfect for every downtown dreamer living in New York City. I’ve been lucky enough to work with the amazing team behind the label and I am now completely reassured of the fact that their integrity and passion are the key ingredients that make ADDISON truly unique - and lively too! Amy Hsiung, lead designer and founder of ADDISON willingly took time out of her schedule to chat with us about what’s in store for ADDISON, and here’s a bit of what she had to say! 

How, when and why did you first get into fashion? 

I fell in love with fashion at a very young age but I didn’t make it my career until much later. I made clothes for my doll as a child and I also altered and modified my clothes all the time. I didn’t pursue a fashion career though until after college. I went to business school first and worked in advertising as an account executive for a little bit when finally, I gave in to my creative side and decided to go back to school for fashion. I have to thank my parents for pushing me to go to business school first even though I didn’t want to. It’s helped a lot with ADDISON. 

Tell us a little about your artistic endeavors. 

I plan to start an ADDISON jewelry and shoe line in a few years. Outside of fashion, I love to write music and perform. I was in an electronic rock band before I started ADDISON but I had to stop ‘cause there wasn’t time to do both. I would love to get back into it soon though!   

 Describe your design process. What do you consider a constant source of inspiration? 

I trust my gut and intuition….what I feel is new. I get bored very easily which I think helps make me a successful designer. ADDISON is about interesting pieces that my girl can incorporate into her own individual style…so I am constantly inspired by my fashionistas….street style, NYC girls, bloggers and stylists. It’s all about how each girl pairs the pieces together and how they style their outfit to make their statement. When I design, I see the outfit rather than the individual pieces. 

 Can you tell us a bit about ADDISON and the mission of the brand? 

ADDISON launched in 2009 to fill a void for the downtown girl: unique fashion pieces at a great contemporary opening price point. ADDISON is for the girl who wants fun and interesting yet versatile and wearable pieces.  We continue to help support every girl’s individuality; to create pieces that can be easily reworked in her wardrobe in a functional and interesting way.  The aesthetic of the brand is fun and effortless - clean and cool with a feminine touch, wearable and versatile, classic yet innovative.         

Who is the ADDISON girl? Who do you picture when you are designing? 

The ADDISON girl is free spirited but very driven, especially in her career. They embody the “work hard, play hard” mentality. I picture girls like Liz from the blog Late Afternoon and Blair from Atlantic Pacific. Their styles are so effortless but impactful. They use interesting but understated pieces to create these fun and eye-catching outfits without screaming “hey, look at me!”. (see attached write up about “The ADDISON Girl”) 

What are your future hopes for ADDISON? 

I would love for ADDISON to become a lifestyle brand. I want to offer the complete ADDISON look from head to toe as well as collaborate with ADDISON’s favorite artists, musicians, and interior decorators to create other ADDISON products outside of apparel. That would be a dream! But I always have to remind myself that it’s going to take some time and that it can’t happen overnight. I’m so impatient! 

Do you have any other aspirations outside of your career? Would you ever consider experimenting in other sectors of the fashion industry? 

As I had mentioned, I would love to get back into music. I also want to experiment with acting. I think it’s a great creative outlet from real life. I’m thinking about taking classes over the summer just for fun. I have also thought about teaching and opening up a restaurant. I’m all over the place but I think that’s good…I just wish there was more time!   

How would you describe your personal style? 

It really depends on my mood and what year you ask me. Right now, I would say Boho chic with a preppy edge. Does that make sense?  

What advice do you have for aspiring fashion designers? 

Make sure you really love fashion. It’s a tough industry. You have to have a thick skin for it.

Fashion blogger, student fashion designer and one of our very own previous interviewees Jennifer Wang shares her insight and design experience. Her student made collection pictured above is only a preview of what the immensley young talented Wang can do. Here’s a bit of what she had to say:
 
How when and why did you first become interested in fashion?
To be honest, I’m not really able to narrow it down. But to me, not knowing is more powerful than actually “knowing” because I have come to rely on a stronger, gut feeling instead!
Can you tell us a little about your experience with fashion design? Do you aspire to be a fashion designer?

From the Fashion Design elective at my school which I took my freshman year, I learned basic sewing skills. That year and the year after, I enrolled in a summer pre-college program where I took classes in fashion design, construction, illustration and journalism to name a few subjects. Sophomore year I took Digital Photography (which helped me gain a photography base for my blog). When I came back for my 2nd year in Fashion Design in my junior year this year, I had developed a broad range of skills that helped me translate my ideas from the inspiration process into the final construction. Aside from that, I learned a lot through trial and error, observation, and also through reading books!

Tell us about the design process of your recent collection for your class.
I first started by collecting a large collection of inspirational images from magazines, Style.com, and random sites online. I organize everything into a visual journal which is categorized by themes even if I can’t give the theme a name. After choosing a direction to go with for my collection, I start drawing my designs on croquis templates and when I’ve finalized them, I make lists of all the materials I will need to construct them. Once I’ve collected the measurements of my models, I start the construction process. The last thing I do is make alterations if necessary and then choose accessories!

What other areas of the fashion industry inspire or appeal to you?
Fashion photography really appeals to me in particular. I think it’s a great skill to have if you wish to go into the design field because you can photograph your garments yourself and if you know how to take strong photographs, they will add selling power to your garments!

How crucial do you feel is it for those looking to break into a creative industry to take classes in their chosen field?

I’d say it’s 50%. Having a strong base in technical skills is important but even if you go to the best design school in the world, the rest is up to you to come up with creative and innovate concepts! You can’t really call anything design if there is nothing new and exciting.

Where do you see yourself in five years?
I hope I get accepted into Parsons and that I can afford it too! After that, ff I work hard enough and make the right connections, I would love to be given the privilege of showing at NYFW! We will just have to see how it pans out in the future!
 
To read Jennifer’s previous interview here on The Style Line please click HERE!

I’m very happy to introduce, Prada-obsessed, good friend and fellow blogger Nicole Loher aka The Style Student. She not only is the epitome of the young fashionable talent that is featured on The Style Line, but she exceeds expectations with her determination and can-do attitude. I could sit here and list off all of Nicole’s accomplishments, but instead I’ll let Miss Loher take the floor. She was kind enough to find some spare time to answer these questions, so without further adue, here is the much anticipated Q&A with one truly stylish student.

How, when and why did you first become interested in fashion?

I was eight years old. My mom taught me how to sew at our kitchen table with a thread and needle. I made my first handbag. Then when I was ten, I saw a skirt that inspired me to start designing.

Why did you initially begin your blog The Style Student?

Hmm.. There was this muse of mine that had no idea she was my muse. I was being creepy and lurking her (without having a Tumblr). I thought the best way to contact her would be making one of my own. We met for the first time this past winter - she is the coolest.

What do you consider one of the hardest aspects of fashion blogging? What are the most rewarding?

I don’t really think it’s hard. My blog is the least of my worries in life - school and my personal work come first. It’s rewarding to hear from my readers how I’ve influenced them and through my blog, I’ve worked with companies and designers I would have never had a chance to originally. I love to see my parents happy and proud of me. My mom telling me she’s proud of me is the most rewarding. 

What do you consider your greatest accomplishment thus far?

Professionally: being in Teen Vogue and the face of Rugby Ralph Lauren. Personally: Keeping my head on straight and not falling victim to many things I see going on around me. I like who I am and I’m proud that I’ve been able to maintain that level of genuine for so long.

What are your feelings on Tumblr vs. Blogspot in terms of effective blogging platforms?

I’ve used blogspot when working with different companies.. I like Tumblr for the community aspect. They really honed in on something most platforms never did. Blogspot is super professional, though.

Talk to us about Prada.
Prada, to me, is the epitome of chic. Everything they do has a reason and most times, it’s spot on. 

What advice do you have for those looking to start a blog?

Be true to yourself and know your market. Also, if you can’t take the heat stay away from the fire.

**Photos courtesy of the Candela website

So far in my short career in fashion (and by short I mean less than two years), I’ve been lucky enough to work with and meet some amazing industry professionals— and the team at Candela NYC only further proved this. I first became familiar with Candela in February as I saw their latest collection being showcased at this past NY Fashion Week. I was in awe of the narrative element used during their presentation, and I really got a sense of the  brand and who they appealed to. Ironically enough, two days later I stumbled across their booth at the  WWDMAGIC tradeshow and the rest was history! Since these encounters, the team has been kind enough to give me the inside scoop on what makes and inspires the Candela brand.

How would you describe Candela as a brand? 

Candela is a bohemian, fun-loving, quirky brand.

What is the inspiration behind the brand? 

Candela’s identity incorporates equestrian and traditional gaucho influences from (founder) Gabriela Perezetti’s native Uruguayan roots and combines them with edgy elements inspired by New York, the city she lives in. 

Who is the Candela girl?

The Candela woman is well traveled, free-spirited, culturally diverse and aims for versatility in her wardrobe. She is aware of her femininity and charm but seeks a sense of ease of wear and timeless elegance in her garments and footwear. 

What do you consider Candela’s biggest accomplishment thus far?

Candela’s biggest accomplishment so far is that it was able to grow at double-digit growth rates during the recession.

Do you all have any advice for those looking to get started in the fashion industry?

Stick to one category! It is very difficult to balance both ready-to-wear and footwear collections. 

You can shop Candela by clicking HERE and see some of my styling work with them by visiting Le Style Child!

If you thought you’ve seen it all, blogger, writer and fashion extra-ordinareLulu Chang, is about to prove you wrong. There’s really not an appropriate enough intro to give the talented Miss Chang. Reason being? Admittedly, I’m actually bowing down to her as I write this. I mean… Who thinks of creating a FASHION COLORING BOOK...? …Well, she did. And here’s a bit of what she had to say: How, when and why did you first get into fashion?As long as there was internet.  How did the idea of The Fashion Coloring Book come about? I was in the middle of writing my fiction novel but having severe writer’s block. My friend and co-author, Carol, suggested we do something for the kids. The idea spoke to us. The reason I was on the internet in the first place was because I had very few friends who shared my interest in fashion. As a kid, I would have loved a book like this to relate to and teach me the right information.  Tell us about the process in terms of creating, writing and publishing The Fashion Coloring Book. What were your responsibilities and contributions?FCB is published by Houghton Mifflin Harcourt. The entire project from concept to execution took about a year. My role was to come up with most of the activities and pages in the book. That’s where you’ll see some of my influences. I like to mix heritage brands with designer. There’s a few pages dedicated to things like Ray Ban sunglasses, Doc Martens boots, and Levi’s denim.  What are a few of your favorite pages in the coloring book?  The Stella McCartney page is probably one of my favorites. It’s inspired by the Spring 2011 citrus print. We also do a pithy take on it with bacon and eggs. Carol and I must have been hungry that day. Also, the designer identification page is fun too. Carol has a talent for drawing faces.  How did you go about choosing the cover drawing for the book? Does it have a significance behind it? The cover was probably the most debated. We wanted an iconic shoe that real fashion enthusiasts with identify with. When we had our meeting, I knew a few people would scratch their heads. But you have to stick to your guns. The colors are inspired by an old Interview Magazine cover with Carey Mulligan.  Who do you envision buying and using The Fashion Coloring Book? It really is for all ages. This isn’t your mom’s “color this mitten” kind of book. If you love fashion, you’ll love The Fashion Coloring Book.  Do you have any other upcoming projects? Is there going to be a part two to the book? FCB 2 is being discussed. Carol and I have another coloring book in production. I’m writing my fiction novel. And I just released Lulu Says through Blurb. That’s it so far in literary land.  What inspires you? Youth, beauty, and love. The fashion coloring book is available at select Urban Outfitters, Anthropologie, Bookmarc, and Barney’s and online at Amazon. Get your copy today and get creative!

If you thought you’ve seen it all, blogger, writer and fashion extra-ordinareLulu Chang, is about to prove you wrong. There’s really not an appropriate enough intro to give the talented Miss Chang. Reason being? Admittedly, I’m actually bowing down to her as I write this. I mean… Who thinks of creating a FASHION COLORING BOOK...? …Well, she did. And here’s a bit of what she had to say:

How, when and why did you first get into fashion?
As long as there was internet. 

How did the idea of The Fashion Coloring Book come about? 
I was in the middle of writing my fiction novel but having severe writer’s block. My friend and co-author, Carol, suggested we do something for the kids. The idea spoke to us. 

The reason I was on the internet in the first place was because I had very few friends who shared my interest in fashion. As a kid, I would have loved a book like this to relate to and teach me the right information. 

Tell us about the process in terms of creating, writing and publishing The Fashion Coloring Book. What were your responsibilities and contributions?

FCB is published by Houghton Mifflin Harcourt. The entire project from concept to execution took about a year. My role was to come up with most of the activities and pages in the book. That’s where you’ll see some of my influences. I like to mix heritage brands with designer. There’s a few pages dedicated to things like Ray Ban sunglasses, Doc Martens boots, and Levi’s denim. 

What are a few of your favorite pages in the coloring book? 
The Stella McCartney page is probably one of my favorites. It’s inspired by the Spring 2011 citrus print. We also do a pithy take on it with bacon and eggs. Carol and I must have been hungry that day. 

Also, the designer identification page is fun too. Carol has a talent for drawing faces. 

How did you go about choosing the cover drawing for the book? Does it have a significance behind it?

The cover was probably the most debated. We wanted an iconic shoe that real fashion enthusiasts with identify with. When we had our meeting, I knew a few people would scratch their heads. But you have to stick to your guns. 

The colors are inspired by an old Interview Magazine cover with Carey Mulligan. 

Who do you envision buying and using The Fashion Coloring Book?
It really is for all ages. This isn’t your mom’s “color this mitten” kind of book. If you love fashion, you’ll love The Fashion Coloring Book. 

Do you have any other upcoming projects? Is there going to be a part two to the book?
FCB 2 is being discussed. Carol and I have another coloring book in production. I’m writing my fiction novel. And I just released Lulu Says through Blurb. That’s it so far in literary land. 

What inspires you?
Youth, beauty, and love.
The fashion coloring book is available at select Urban Outfitters, Anthropologie, Bookmarc, and Barney’s and online at Amazon. Get your copy today and get creative!

Being busy would be an understatement when it comes to describing fashion designer Antonia Martel. The emerging talent has proven to have a serious passion for fashion as she is the head designer of both Martel NYC and NTICE. The Style Line caught up with Martel to discuss her inspiration for the NTICE S/S 2012 collection and future endeavors in terms of the bigger picture. Here’s a bit of what she had to say:

What would you say is the mood for the NTICE S/S 2012 collection?

S/S12 has a retro athletic meets nautical look- Playful but moody.

Tell us a bit about your design process.

[In terms of this collection] it all happened by accident. I was bored really late one night hanging out with a friend in LA and we decided to watch ‘the life aquatic with steve zissou’ since it was that or infomercials and I figured hey, I love Bill Murray and I’ve always enjoyed Wes Anderson’s aesthetic so I might as well watch it again! And it’s a good thing I did. I ended up sketching the entire collection that night (and ordering an orange beanie online that ended up in the look book)!

I personally think these looks emulate a sense of sportiness, playfulness and urban-chic. Would you agree? How would you describe these looks?

They definitely do.  I would describe these looks as fun and wearable, yet unique and a bit more advanced than your average urban-chic wardrobe. 

Who is the NTICE Girl?

 I design for the girl with a playful spirit and an eye for what’s next to come.  Willing to take risks and not striving to fit into any particular mold.  I am inspired by individulism and not designing what the others are or following a cookie cutter shape, but straying away and designing what I feel passionate about at the particular moment and what I hope instills a creative passion in others.   

What influential figures would you want to see wearing pieces from this collection?

Chloe Sevigny, Lake Bell, Rihanna…

What are your plans for the coming months?

I’ll be adding a holiday collection with bunch of fun dresses, tops, shorts and skirts. I’m looking into doing accessories in the near future.

Emerging model Jessica Markowski proves to have the mentality and the drive to make her mark in the truly competitive world of modeling. Having just shot the one of the most recent Necessary Clothing lookbooks in addition to numerous other projects, Jessica is on the rise to stardom andI personally can’t wait to see where New York’s next top model ends up next. Luckily for all of us, Jessica gave The Style Line an insider’s look at her aspirations as well as her insight on the biz.

How, when and why did you first get into fashion? Tell us a bit about your fashion and modeling background.

My modeling background introduced me to my fashion merchandising interest. In high school I was booked to be a model for a showroom. This booking gave me the oppurtunity to receive a little sneak peak into the buyers role in the industry. It sparked an interest for me to research and later on, pursue this career path.

What do you prefer more, runway or print? Which do you have more experience in?

Although I have done both, my strongest experience and preference is print. Personally, I enjoy connecting with the camera. Every time I shoot, the concept, scenario and atmosphere is so different. Doing print allows me to play around in a non-repetitive environment and allows me to gain more experience as a model. May I also add that because I am 5’8 of height, runway tends to have stricter requirements.

What would you consider the hardest part about booking jobs?

I think the simple craft of building a connection with the people at the casting is the hardest part. You have those quick 5 minutes to impress them not simply based on physical features. Through my experience of going to numerous castings, I’ve realized that that times I was being relatable, I was being booked. But that ability came with experience for me.

What do you consider one of your biggest/most exciting jobs?

Well my modeling gigs have been casually successful and always New York based. But the most exciting job that I am being guaranteed is a trip to China this year!

Who would you like to work with/model for in the future?

My aspiring goal has to be the chance to work for Ralph Lauren. Knowing my personally classic style, the chance to represent Ralph Lauren would be life changing and quite the accomplishment for me.

What are your goals and interests aside from modeling?

Because modeling is only a part-time job of mine, I do choose to study and finish college if all else fails. My goals and interests do not end there! I major in fashion merchandising to essentially become a buyer in my near future. 

Do you have any advice for aspiring models?

Honestly, if you have the required looks, the charm, the attitude, you can find a fit role in the entertainment industry. Look at me, I was denied by people numerous times, claiming that I was too short at 5’8, but who ever said I had to do runway? Modeling does not end at the catwalk. But the main advice I can give anyone is finish school. Have something reliable to fall back on that you enjoy as well. Also, know that modeling is quite time consuming. Going to castings, preparing for them, hoping you book them is a lot to handle sometimes. It takes a lot of patience and does not change over night