WWDMAGIC |

MAGIC OUTFIT DIARY: WHITE

WEARING: Costa Blanca knit sweater/H&M peplum top/ZARA circle skirt/Wang inspired heels from Jessica Buurman/Fossil Austin Tote bag c/o MAGIC Trade-show/Assorted accessories

An homage to one of summer’s biggest (and most timeless) trends… The all white ensemble, which according to fashion law should only be sported before labor day. Now this isn’t to say I’m all about abiding fashion “etiquette” but I wanted sport this monochromatic look one last time before the onset of Fall… By then I’m usually craving darker palettes and a need to layer. Plus this was one of my outfits at MAGIC and I figured sporting the lightest color (or shade if you want to get technical) possible may help me relieve me of the blistering desert heat and despite wearing my knit sweater it did.

Source: lestylechild.com

MAGIC TRADE-SHOW: DAY 2-3

Wrapping up my stay in Vegas, the second night was the night of events! My fellow bloggers and I were invited to the VIGOSS USA booth to preview their S/S 2013 collection and hang around for a late afternoon cocktail reception. We then had the priviledge of attending an AllSaints Preview party at The Cosmo Hotel, which was graciously catered by the ultra trendy restaurant STK… I was lucky enough to get the full cuisine experience where I later met up with my friends and colleagues from VIGOSS to have dinner at STK. Appetizers, on appetizers on appetizers anyone? Probably the best and cutest entrees I have had!

The third and final day was made up of panels, visiting with brands and roaming around the show to see and meet with brands for the last time of the season. I participated in another social media panel discussing the pros and cons of various platforms and which are more advantageous in certain circumstances for certain brands (like the lovelies at the cute and colorful Gypsy Junkies booth!). I then found myself lingering towards FN Platform (Hi my name is Rachel and I’m addicted to shoes) and did one last go-around of the show - as you can see above.

The last afternoon was spent reminiscing on our Vegas adventures and (excitedly) talking about our next endeavors and overall hopes for the future. You were good to me Vegas, you were good.

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MAGIC OUTFIT DIARY: DAY 1

WEARING: J.Crew Panama Hat and bracelet/Schrader Sport Petites dress/Forever 21 sunglasses/Fossil Austin Tote bag c/o MAGIC Trade-show/Assorted accessories

A closer look at what I wore on the first official day of covering MAGIC. I found this little number (and by that I mean ze dress) at the Buffalo Exchange in Albuquerque along with dozens of other treasures throughout my southwest adventure. I felt inclined to use the belt in a new way. Maybe it was my inner DIY girl coming out, but I opted to tie it around my beloved Panama hat, in hopes that it would fulfill my craving to look sharp and feel chic. I’ve developed a deep affinity towards matching separates whether it be blazers and skirts or pajama pants and tops, I definitely see myself leaning towards heavy prints and classically cut clothing come fall. And now that I think about it, coupling this with my leather Austin Tote (c/o of my contacts at MAGIC!), autumnal tones were really present in this look. I guess this was my way of sporting my fall desires… in the desert. Who knew?

Source: lestylechild.com

MAGIC TRADE-SHOW DAYS 1-2

1. The view from the room I stayed in at the LVH Hotel 2. The infamous hotel and casino Circus Circus 3. A view of Mandalay Bay home to PROJECT, Poole and Slate Trade-shows 4. Posing at PROJECT wearing Costa Blanca, ZARA and FOSSIL 5. A peak at my good friend Olivia Lopez’s capsule collection for Blaque Market 6. Peace signs on my first day of the show wearing my favorite J.Crew Panama hat 7. Actress and footwear designer Yeardley Smith (she played the voice of Lisa Simpson y’all!!) posing with my friend and amazing NYC-based footwear designer Coye Nokes! 8. Amazing S/S 2013 shoes coming from SCHUTZ Shoes! 9. Women’s footwear designer Matt Bernson posing in his booth!

The first two days in Vegas were a whirlwind! PROJECT started a day earlier then MAGIC allowing us to explore what was in store at Mandalay bay which paid host to shows including PROJECT and Poole. As noted above we checked out my friend Olivia’s capsule collection and soon after headed over to the LVCC for orientation and a night out… Of course we couldn’t miss the chance to check out Circus, Circus.

The first day of officially covering the show(s), was invigorating! I spent the majority of my day at FN Platform which is solely meant to showcase the it shoes of the next season. I participated in an editor’s tour having the opportunity speak with certain emerging and established footwear designers including Matt Bernson and SCHUTZ shoes which was later followed by a social media discussion at the Influencer’s Lounge. We wrapped up the day with a designer roundtable discussion with the bubbly Yeardley Smith of Marchez Vous and poised Coye Nokes of her eponymous brand.

Stay tuned for more coverage on my last day of WWDMAGIC and of course what I wore…

After attending my second season at MAGIC, I’m convinced of the fact that the progression of talent seems to undeniably increase with each passing season. The hustle and bustle atmosphere was enough to further heighten the excitement. In fact, I even said to both my friends and fellow bloggers Olivia and Bethany, “I bet you anything they make the convention center white and gleaming so we feel like we’ve died and gone to (fashion) heaven!”

Coupling the three day’s events with some seriously hip soirees at some of Vegas’ best restaurants and hotels, and hanging with a group of talented individuals, mixed with old and new friends was the perfect way to end my summer… Thank you to all of those at MAGIC for letting me return to represent New York City and expect more detailed coverage and outfit updates, in my coming posts!

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August and September… Tis the season to be jolly for us fashion folk as tradeshows and fashion weeks are upon us. I’m happily returning to Las Vegas based tradeshow WWDMAGIC, as a participant in their blogger program. I will be representing both of my blogs (The Style Line included) and to my knowledge, I am the only digital media influencer hailing from New York City! (Yes I do feel the pressure). Last season I joined forces with my fellow bloggers and Teen Vogue one of the an official bloggers and panelists, participating in technology and trend-based discussions held at the TV blogger lounge and FN Platform. I must say that being regarded as such an influencer at my age made the experience all the more humbling and I can’t thank all those who involved enough for allowing me to graciously return. I’m sure there are many amazing memories waiting to be had but to get more of a visual sense of my previous experience click HERE to see my photo diary from February. Also, be sure to stay tuned for more updates on my Vegas trip and get ready for some huge (and by huge I mean supremely image heavy) posts on my stay in New Mexico! But for now, see yah in Vegas y’all!

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xo

Q&A with author and inspiration Charlotte Smith on her beautifully written and illustrated book Dreaming of Chanel

Thanks again Charlotte! xo

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From pastels to neon brights, color is sweeping the fashion nation from left to right…

Held at the Las Vegas Convention Center in Las Vegas, Nevada WWDMAGIC stretches approximately a million square feet— that’s obviously a lot of ground to cover. And within that is the FN (Footwear News) Platform, where I spent the majority of my time swooning over the seemingly endless array of just about every classic and statement shoe currently hitting the market. During my stay, I couldn’t help but notice a re-occurring trend that I’m sure all of you fashion heads have seen and may be sick of hearing about…

Color. From every end of the spectrum.

Now like I said before, color has been trending for quite some time, reaching far beyond the realm of just accessories and Spring (2012) collections. In fact, if you’ve been following recent NYFW coverage we’ve seen esteemed brands including BCBG re-enforce this trend (more specifically color blocking), and tailoring it to fit the most recent A/W collections and the more anticipated autumnal palettes and tones.

But before we get ahead of ourselves, it’s important to recognize the significant role that color in it’s entirety (rather than just focusing solely on pastels or neon) plays for Spring 2012.

FN Platform showcased a variety of talented established and emerging footwear designers as you can clearly see pictured above. I found Pour La Victoire’s emphasis on color to be extremely varied, as it ranged from pretty pastel pumps and chunky platforms, to cork wedges with neon quirks. Matt Bernson and Julian Hakes seemed to have also caught wind of the neon fever as evidenced in Bernson’s colored Gitanes flats and Hakes’ futuristic play on neon with his signature Mojito shoe—all appropriate staples a summer-getaway ensemble. Gee WaWa’s “flatform” soft yellow mid-wedge seemed to serve as a middle ground in the color spectrum and playing on the softer side of things Matiko’s soft candy-colored loafers re-enforced the feminine beauty associated with soft palettes.

But if you look at how both color tones together, this really seems to visually prove why color is so predominant in fashion this season. While they easily and obviously mesh well, they also compliment one another and at the end of the day fashion is about flattery and making an individual look great and confident from head to toe—literally.

So with that in mind, my fellow fashionistas if during this season you’re ever feeling blue, just remember to always look on the bright(er) side…

Shoe Credits by Row: Top Row (Left to Right): Pour La Victoire, Matiko, Julian Hakes Middle Row (Left to Right): Julian Hakes, Matt Bernson, Pour la Victoire Bottom Row (Left to Right): Pour La Victoire, Gee WaWa (Mid-Wedges), Pour la Victoire - Thank you to all participating brands!

WWDMAGIC Black & White Photo Diary

Photos in order (from left to right): Me, during the Teen Vogue “Classic Trends and bad ideas” and “Fashion and Accessories” panels seated alongside bloggers Rebecca Lay, Olivia Lopez, Wendy Nguyen and Marie Denee (and Audrey Kitching), Charlotte Smith autographing my book, Designer Matt Bernson in his booth, the wild Betsey Johnson, Designer Julian Hakes with his coveted “Mojito” shoe, a close up of the “Mojito” shoe in all it’s glory and a snapshot at PROJECT

CLICK HERE FOR MORE PHOTOS!

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I’ve always found black and white photographs to be extremely beautiful, so I decided to take a different approach and document my experiences at WWDMAGIC in this way. Quite honestly, I didn’t really have a chance to snap a lot of photos to share with you as I always seemed to be wrapped up in the day’s exciting events. This photo diary consists of images taken at both the WWDMAGIC and PROJECT/PROJECT Wooster trade-shows as well as FN Platform which focuses primarily on footwear designers both established and emerging. Aside from me speaking at different FN/Teen Vogue panels, also pictured above is a photo of the exit/entrance of PROJECT, the author Charlotte Smith of the beautifully written and illustrated book Dreaming of Chanel— you can see her signing my book! As well as the legendry Miss Betsey Johnson. I’ll let you all catch your breath for a second… Okay time’s up! So lastly, I also wanted to include portraits of some of my new favorite footwear designers including Matt Bernson and Julian Hakes who although differ in aesthetics both have such innovative and unique products that I know (somehow) are going to end up as staple items in my seemingly never endless closet of shoes… You may call it an unhealthy obsession, but I call it an art. To each his own right?

Just as a side-note you can see MANY more photos on my personal style blog (as Tumblr has a limit of only ten photos per post) by clicking HERE. And also stay tuned for more WWDMAGIC coverage and interviews!

Hello everyone! So after a very long long week, I’m sure I’ve racked your brain with enough NYFW updates to last a lifetime. But despite the official festivities having come to an end, the posts and coverage are far from finished. Over the next few days I’ll be distributing photo diaries and my experiences while attending the WWDMAGIC Tradeshow in Las Vegas. Before I delve deeper into any details, what I will say is (yet another) huge thank you to those at Advanstar and Social Radius for coordinating anything and everything blogger related. All of you in addition to the exhibitors and attendees at WWDMAGIC, Teen Vogue and of course all of the bloggers made my time in Vegas not only enjoyable but extremely memorable! Jeeze that was a long sentence, but regardless get ready my lovely readers for in depth interviews with emerging designers, small photo diaries, trend stories and some more of my Magic Moments from the past few days.

Also on a side-note because of all of these wonderful networking opportunities that occurred at WWDMAGIC, The Style Line had the honor of being mentioned in Women’s Wear Daily. To see it click HERE!