Hi rachel :) i was just wondering if you have any tips on getting a blog out there and more well-known? i was also curious as to how you are able to get such great opportunities in the fashion industry, i see you going to lots of events and it looks amazing. where you doing that stuff as a freshman too? how did you get people to notice you and you're talents? sorry if this is a lot of questions! i'm just curious how you did it and i really want to get out there in the industry.
Hi! Thank you so much for sending this message, these are questions I receive frequently, so I’d be happy to address…
- I created The Style Line in January 2011 and Le Style Child in May 2011. By that summer I began receiving opportunities including interning with Rebecca Minkoff and writing for The Huffington Post. These helped to establish my credibility as a digital media influencer. As unexpected as it was, these two opportunities spiraled into a domino effect, and in conjunction with my own efforts more and more began to reveal themselves.
- I’d say that if anything it’s good to intern. It not only gives you valuable experience in the field but a chance to showcase your individual talents, make long lasting relationships with your higher-ups and eventually let them know about your individual efforts- in this case your blog!
- You can also increase awareness of your blog by showcasing it within the community. It seem’s that blogging has lost sight of that communal value, which is something that I really love about having The Style Line on Tumblr - They’ve done an amazing job at a creating a really tightly knit creative and talented fashion community. If you leave comments, send messages or get in touch with other bloggers (like you did by sending this message!) you’re automatically making your personal brand known.
- I also happen to live in New York City, where (unfortunately) most major brands and publications are based, which makes it easier in regards to collaboration and networking. But you have the ability to establish yourself as an influencer, from wherever and whenever… That’s the beauty of the internet - It really brings our global community much closer together.
For the most part, my success evolved organically. I didn’t go in with the idea of making a blog to monetize content, which is what a lot of budding bloggers are doing now. It’s important to have integrity, point of view and perspective, because if you have something unique and fresh to showcase to your readers, chances are it will keep them coming back. Noting the last sentence of this message, becoming a blogger isn’t the only way to be successful in the fashion industry. My interests and abilities just happen to align with my passion for blogging. But focus on your personal strengths and interests,I can pretty much guarantee there are just as many opportunities in those facets of the industry.
I hope this helped, and good luck! xo
Hi! Wow, thank you so much for this incredibly sweet message. My aim is to give you all a platform for attainable, fresh and diverse inspiration and I am so happy that you enjoy my content. I won’t ever stop blogging, if you promise to never stop reading!
Thank you again!
Hi! I am always truly humbled when I receive messages like these. I honestly can’t thank you enough.
You all are the reason I do what I do. It is incredibly rewarding to showcase international talent, pretty much on a daily basis.
I hope you keep continue to come back and visit The Style Line!
Hi thank you for this sending this- It means so much!
I just want to point out that I have gotten a lot these wonderful messages, but a trend I’ve been noticing is that people seem to think I only feature other fashion bloggers - This is not the case! The point of The Style Line is to showcase an array of individuals who love fashion but don’t necessarily all do the same thing. I’ve featured amazing designers, photographers, illustrators and even aspiring doctors, lawyers and the works! As such, I have been adding in each interviewee’s age, location and occupation so people get an even better sense of who they are as individuals! These people may have blogs, but not all necessarily consider fashion blogging as their primary job.
The goal of The Style Line since it’s inception, has been to inspire and thus the diversity of interviewees is extremely important!
Hi! Thank you so much for sending me this question, it’s one that I’ve been getting a lot recently…
I started this blog as a way to showcase unseen artistic talent in New York City, which is where I’ve grown up for the past nine years. However since The Style Line’s inception, my vision and of course my reader’s needs and wants have changed. I decided to include international profiling in hopes that would inspire a much bigger amount of people, as opposed to only featuring New Yorkers - I didn’t and still don’t want people to think that New York City has to be the end result.
However, since the blog has grown I’ve become a little more stringent in terms of who I choose to publish, I pretty much base it on this criteria:
- Personal Style: Does their personal style stand out? Is it consistent? Does it reflect bits of their personality? If I like an individual’s style, I’ll reach out to them and it’s very interesting to see their responses to my questions and how they correlate with how the person dresses.
- Social Media: If the person has a blog, website, etc. I check it out as well to see a bit of their voice and content and what they are up to aside from fashion. I’ve interviewed some really great people in the past who are doing some amazing things in totally unrelated fields but still utilize fashion as an outlet for expression. It also helps if the person actively uses Twitter or Facebook, as I can directly @tweet them or include them when I publish an interview - It’s a win win as they can promote The Style Line with their feature too. Everyone gets exposure!
- Location: I try to be as diverse as I possibly can when featuring individuals because that honestly is what makes it interesting. I find it just as appealing interviewing someone from a small town in lets say Ireland as I would interviewing someone from Paris or London. I think it’s great that even if someone’s city doesn’t really engage in fashion or trends, that they are still able to create their own.
- Image Quality: Womp, now here’s where it gets a little technical. I used to be an advocate of showcasing a person with great style that doesn’t necessarily have the best camera or image quality, but for the sake of my own blog, I need it to look consistent. Therefore if someone’s photos are too blurry or highly-edited it’s difficult… I’ve become very fervent on the idea of less is more.
And in terms of the “A Closer Look” segment that I do, where I focus on designers, illustrators, photographers, etc. I happen upon them, or I reach out to these individuals based here in New York so I can actually meet with them and see a bit of their process - It’s really rewarding.
I hope this answered your question a bit more, and I really hope none of what I said turned you off! My goal is definitely not to exclude people from being a part of this site, but it’s gotten to the point where I have people emailing me asking to be featured and it’s so hard to say yes to everyone based on the time factor, content I need to push, etc. I’ve just learned to showcase the most amazing people to keep this blog fresh and inspirational. I do it all for you guys and it makes me so incredibly happy to receive such kind feedback!
But if you, yourself want to be featured or have any other questions please feel free to shoot me an email at firstname.lastname@example.org. I would be happy to speak with you.
Thanks so much! xo
Hi! Thanks for messaging me - so glad you’re enjoying my content!!
From what I’ve learned about blogging thus far, there a few aspects to making a really successful and appealing blog and they are:
Content: First off know your content and by that I mean know what you want your blog to be centered around and what you will be primary writing and sharing with the public. There are a lot of common categories that we like to give blogs whether it be personal style or DIY, etc. But I’m telling you, if you know you’re content it’ll be much easier to establish your point of view and voice!
Quality: Do your best not to reproduce what’s already been done, and if you like what’s been done, twist it into your own perspective and way! Have quality commentary, and images - people will be drawn to your blog visually if you have clean writing and crystal-clear images (avoid pixelated or too small/large photos). You want to have a nice flow visually to first attract a potential reader.
Aesthetic: Kind of bridging off quality, it’s best to have a simple and clean layout that it’s easy to navigate. You don’t want people overwhelmed by too many in-your-face kind of images. As such, it’s important to follow the idea of “Less is more” but still add personal elements that represent you, your expression and the idea of your blog!
Tying all of three of these things together always remember this… Be confident! Have a confident voice and vision, because if you believe in what you’re saying, other people will too! Also, remember to blog and do whatever you do in life because you absolutely love it and can’t picture yourself doing anything else. Don’t just do it for followers, if you love what you’re doing, people will instinctively become attracted to that and follow and support you in your endeavors.
If you have any other questions please feel free to email me at email@example.com
Good luck! :] xo