rachelschwartzmann@yahoo.com
Having developed a new-found affinity to all that is denim, I was honored and overjoyed to have visited the VIGOSS USA showroom on not one but TWO occassions. Having recently graced the pages of coveted magazine Teen Vogue and crowning honorary it-girl Sky Ferreira as the face of their F/W 2012 campaign, it’s obvious that VIGOSS has made it clear that they are the epitome of downtown chic. Keep your eyes peeled and wallets open -Owning a pair of these jeans should be at the top of your fashion to-do list! As such, The Style Line caught up with President of Sales, Erika Shulman to discuss what makes VIGOSS USA tick as well as the company’s aspirations.
How would you describe VIGOSS USA as a brand?
Confident. Edgy. Provocative. Vigoss USA is famous for premium skinny jeans with a huge assortment of textures, colors and prints.
How do you distinguish yourselves as a brand in the ever-growing denim industry?
Innovation and detail set VIGOSS USA apart from other brands of jeans on the market today.
At VIGOSS USA, we use innovative wash methods and techniques such as laser printing and coating processes to give our denim a unique look. Our jeans also have premium details like leather-backed buttons, interior finished seams, and lined back pockets. Because we have our own factory, we are able to deliver premium jeans—that typically cost over $200 —for under $100.
Tell us a bit about your design process.
We seek inspiration from photography, art, design, film, music and street culture and then translate this artistic energy into silhouettes, finishing techniques and washes.
What do you consider the brand’s great accomplishment thus far?
We have spent a lot of time developing our fit so it can be worn by a broad range of customers in all sizes and shapes. Most women are looking for jeans with the perfect fit when shopping. Our fit created specifically for women has set us apart in the marketplace.
The beautiful FW 2012 Lookbook campaign features Sky Ferreira, why do you feel Sky embodies the spirit of the brand?
We were drawn to Sky Ferreira because of her confidence and unique, downtown look. We wanted someone who embodied the edgy, provocative Vigoss aesthetic.
Who is the VIGOSS USA girl?
The VIGOSS girl is a trendsetter—confident and original. Very fashion savvy, she demands quality and craftsmanship.
