rachelschwartzmann@yahoo.com
Emerging designer New York City designer Amy Claire McCormick Vokey has created a brand that is well on it’s way to reaching the highest level of recognition in regards to contemporary fashion design. The versatility, distinct quality and integrity of Amy’s design aesthetic is truly what sets her a part and as such I caught up with the budding talent to discuss her endeavors, aspirations, design process and overall hopes for the future.
Tell us a bit about your artistic endeavors.
I love to work with my hands. Whether it be cooking, painting, draping fabric or photography, I love to put pieces together creatively and I try to do that everyday in one way or another.
What is the AMYCLAIRE brand all about?
Mixing art and fashion. Creating beautiful clothing that is simple, elegant and makes you feel sexy with ease.
How would you describe your design process?
The artwork and color palette are the first steps to every collection. Once we have those in place, the draping and pattern work begins.
What inspires you? If we were to peak at your inspiration/mood board what would images or ideas we most likely see?
Other artist’s work, photography and paintings mainly as well as my life and travel. Fall ‘12 is based around Edward Weston’s Nudes and Dunes series mixed with 20,000 Leagues Under the Sea. There are prints of Weston’s photographs, underwater images of sea life, Monterey’s Canary Row among magazine tears and fabric swatches.
Who is the AMYCLAIRE woman?
She is someone who equally likes fashion and comfort. Who likes to feel and look great while having to put very little into the daily thoughts of her wardrobe and
can throw on a simple while elegantly printed AMYCLAIRE dress and have the confidence to go about her day.
Where do you hope to see AMYCLAIRE in the next year?
In many more stores and magazines.
What do you consider your biggest accomplishment thus far?
Every day is an accomplishment - pulling collections together, handling production, finding inspiration…we have a very small team and do multiple things at once
so every day is a challenge. Making it to wear we are is fantastic to me.
If you could elect anyone to be the spokesmodel/person for AMYCLAIRE who would you choose and why?
Daria Werbowy. She is absolutely beautiful and I have always really liked her work.
What is your number one motto in life?
Don’t sweat the small stuff.
